The SEO effects of Google+ shutting down in April 2019

So it is confirmed now that Google+ is shutting down in April 2019. Google already announced about this big change in December 2018. The process of deleting content from consumer Google+ will take a few months. Some consumer Google+ content may remain visible to G Suite users until consumer Google+ is deleted.

Following are some of the changes users may experience with Google+ shutdown:

1. Communities outside your domain without at least one G Suite owner will be deleted. Also, your users will no longer be able to create public communities outside your domain.
   
2. Google+ pages, events, and the Google+ profile field for “tagline” will be deleted for both G Suite and consumer users.
3. Previously, upon G Suite customer cancellation, certain customers (e.g., edu customers) could continue to use Google+. Going forward, upon cancellation of G Suite, all G Suite customers’ content will be flagged for deletion.
4. Content from consumer Google+ accounts will be deleted. Consumer users will also be removed from your circles and communities.
5. For additional changes to Google+ features such as collections, circles, search, vanity URLs, and commenting in Blogger and other sites.

So What you can as SEO?

• A new version of the Google+ Android app will be released on February 22, 2019. Update the Google+ Android app before March 7, 2019 to continue using Google+ on their mobile devices. Old versions of the app will no longer be supported.
  
• If your users own or moderate a community outside your domain and there are consumer contributions that they would like to keep, they should download and save them before April 2019. If they download the data now, they will get links to community posts. Starting early March 2019, they will also be able to download the author, body, and photos for every community post in a public community.
• Google+ pages and events will be deleted for both paid and free users if there is content your users would like to keep, they should download and save it before April 2019. If they would like to keep their Google+ tagline, please have them download and save their Profile data.
• Google+ gadgets in classic Google Sites will no longer work starting March 7, 2019, so you and your users may want to remove them. Google+ embeds in the new Google Sites will continue to work.
• If your users opted in to the Google Play Services Public Beta Program, they may experience issues using Google apps like Gmail and Hangouts as shutting down beings for consumers. To avoid any interruption in service, leave the Beta Program.

Few major effects on Blogger.com

Following the announcement of Google+ API deprecation scheduled for March 2019, a number of changes will be made to Blogger’s Google+ integration on 4 February 2019.

1. Google+ widgets: Support for the '+1 Button', 'Google+ Followers' and 'Google+ Badge' widgets in Layout will no longer be available. All instances of these widgets will be removed from your blog.
   
2. +1 buttons: The +1/G+ buttons and Google+ share links below blog posts and in the navigation bar will be removed.
3. Please note that if you have a custom template that includes Google+ features, you may need to update your template.
4. Google+ Comments: Support for Google+ comments will be turned down, and all blogs using Google+ comments will be reverted back to using Blogger comments. Unfortunately, comments posted as Google+ comments cannot be migrated to Blogger and will no longer appear on your blog. '

Google Quality parameters

Google Quality guidelines - specific guidelines for Webmasters and SEO

* Avoid hidden text or hidden links.

* Don't use cloaking or sneaky redirects.

* Don't send automated queries to Google.

* Don't load pages with irrelevant keywords.

* Don't create multiple pages, subdomains, or domains with substantially duplicate content.

* Don't create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware.

* Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.

* If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.

If you determine that your site doesn't meet these guidelines, you can modify your site so that it does and then submit your site for reconsideration.

Optimization and Marketing in 2009

Is it really search engine crazy world now days? Everybody wants to optimize their website to get organic traffic. There are various Internet Marketing options available to increase online popularity which also affects branding of a company, either online or offline. Even there is concept of web 2.0 (latest web 3.0) where the social platforms are being utilized to target online audience. Online business world want to reach to all the users online. You can say, it is not easy to predict where the search engine world would be by this year end. But in brief, it's growing everyday and would be more challenging by this year end.

but how far the challenge can go, let's see it here:

-eCommerce businesses will be more Online Marketing oriented then SEO.

-New Media will help the search engines evaluate the algorithm that produces better results in terms of fresh news content specially.

-Individual branding will get popular.

-Product Marketing will come in trend.

-People will start thinking alternative of SEO as this market would be very challenging. They will more concentrate on new and innovative ideas.

-SEO would be a must for all online organizations.

-Probably you can see a new innovation by the year end, especially in the context of traffic and online revenue generation.

-Internet Marketing professionals would be in demand more then seo professionals.

-Digital Marketing / Mobile Marketing will be booming.

-Blogging will grow more and will be popular then as of now.

-Forums popularity will decrease.

-New social sites may come into existence.

-New concepts for Internet marketing will come in trend.

-SEO standards will improve.

-Yahoo popularity will increase following Google.

-Google will add more wings in its feature

-Search engines war will create positive results

-MSN may give something new to the world.

But this is not all. This is just a rough idea. Like in cricket nobody knows what it would be by the end of the match, same here……the picture would be clear by year end. Well you guys also add your thoughts as comments.

why black hat seo

It was just by chance I met a SEO guy today, he do optimization on freelance basis. He was so confident about the technique he use to optimize a website. He told me about the website and the company he works for. I was so please to know his technique initially. But by the time I knew more about it, it was shocking. Almost talking for 1/2 an hour around I got to know that he had been using black hat seo to optimize a website.

"Black Hat search engine optimization is usually defined as techniques that are used to get higher search rankings in an unethical manner. It Involves unethical, questionable and sometimes illegal search engine techniques used to improve site rankings and visibility. Simply it is irrelevant and forced optimization."

Well what comes in Black Hat SEO:
keyword stuffing, link spamming, 302 redirection, css based spamming, doorway pages, link bait & dumping, google bowling, unnecessary promotion in groups, misuse of forums, irrelevant backlinks creation, irrelevant content, pushing social networking site for traffic, misguiding visitors and the list goes long.

If you ever see the search engines history, they have banned the site using black hat seo activities. Search engines are very smart at present. They keep updating ranking and publish guidelines for on timely basis so that user can follow them. It is all to avoid black hat seo and synchronize the information available over internet.

There is already too much information available and it is becoming challenging for search engines to provide better result for the user. Internet users all over the world faces problems to find relevant information. Thanks to the Google team, about the idea they came up and working hard to synchronize available content. But as usually happens people keep cracking ranking algorithm and start fooling the search engines. weired ;)

There is too much to talk about black hat and white hat seo, but because I am already very late to meet my friend, i'll stop talking more. May be black hat seo's wouldn't like this post or hopefully this post will help people. Please post your comments for anything you would like to know. I always prefer white hat seo technique and expect everybody to follow it. Internet is for everyone and search engines are here to help in finding the correct information. So help everyone and help yourself.

the issue of internet traffic

Internet marketing field is becoming more competitive and creative every new day. I have been trying to do some viral marketing stuff since last few days but did not copied idea from others. Whatever I did on this was my own. Even today I heard of a new software for viral marketing. I wouldn't mention the software name, but it was more kind of spamming activities.

I don't understand why people uses spamming stuff to attract more visitors to the site. It do not help anyhow. Think of a situation when so much traffic is coming to the site but not staying for long. There are many reason for this. Many experienced professional knew it well but for a newbie it is very important to understand it.

If relevant traffic is not coming to the site then it wouldn't stay for long and waste most of the time in finding relevant information. This will unnecessarily increase bandwidth of the site and extra load on the server. You must be laughing on this because due to advance computer technique this do not hamper more but why we do irrelevant promotional activities. We should be good internet citizen as do not mis-utilize the internet. There are already stupid fellows who don't understand the challenges of increasing internet usage and its problems.

Instead of talking about Online Marketing, Search Engine Optimization and other online promotion techniques, I think of internet traffic today and how we can help to optimize it There are already so many people working on the problems available for internet and many unreachable challenges. but we should also act as responsible internet citizen. Avoid all kind of unnecessary activities over internet so many of waste and unused hours of internet, which is waster on maintenance could be used for more productive and useful resources. If we cannot help to achieve them at least we should help to maintain existing world of internet.

Website Traffic, Online Marketing and Optimization….

uf…hectic. I wasted two hours to come back. If someone has given care to this properly then many waste hours could have been used and productive too :). Many such problems are visible in disorganized parties, events and so on. But what is common here? …. simple, a number of people are happy with this because they like crowds and they don’t care to organize it. Many think that they have satisfied people and many don’t even know about it. Only few people give a proper concentration and serve well usually called “the winner”…. temporarily :) or a never-ending approach, depends.

Oops…why am talking this. If you reconsider the title of this post….yes right. It’s all about your website. There are many site owners who have thousands of daily visitors but do not get the benefit because it is not related or forced. But they are happy because they already have huge website traffic coming in the site and they are planning ahead to get more traffic, Adsense and other such moneymaking programs make it interesting too. But what is the benefit of finding new visitors if you are unable to satisfy the current one. Webmaster doesn’t even think it many times, interested webmasters are trying to do it but all are not winners.

Every webmaster should try to optimize the traffic in a sensible way. Using white hat SEO technique is the best option to optimize your website. An optimized website has many benefits apart from organic traffic. It helps your visitors to understand your website at a glance, like a superbly designed shopping mall where every visitor will just know what is where when s/he enters. Adding on this you can market any particular section or product anytime anywhere. Like giving an ad in TV, Newspaper, Radio or in pamphlet. Hope you like the idea…..what says!!

Well this also helps in SMO (Social Marketing Optimization), Social Bookmarking, and Paid Advertisement and in many other online marketing techniques. But what if you miss it…. oops Internet traffic, orphan visitors, waiting webmasters and information wastage. It is crucial to think on this and best if start with same consideration in mind. Obviously if we have well planned roads, flyovers, red-lights and traffic police man number of hours can be saved and I know you know the meaning of this. You can better guess what I mean in the context of website traffic and Online Marketing too. Search Engine Optimization and Search Engine Marketing are popular since long and social sites are the new buzz in online marketing. Many new techniques are comings but optimization will stay there everytime.

Let me tell you one truth that if you are perfect Internet Citizen then everything will be in your basket. Perfect Internet Citizenship and proper website optimization will help you to win the race and right online promotion approach will make you popular. There is too much to speak on this but will take time, even am very tired now. It seems something very delicious cooking ……umm what a smell. You are welcome for the dinner :) and any comments on this blog. Have great time ahead!!

Organic Search Engine Ranking

Do your know why your website is not ranking in organic results:

Try to find the following answers

Is your website has search engine friendly optimization?

Is it user friendly?

Where have you been using the keywords in the site?

How people coming to your site?

How is the internal navigation of your site?

Try to understand why people will come to your site

See the content of your website

Hey, see the code of your website also….

Oops I was just to mention more…. but my little niece calling me

She wants me to give her a ride to her uncle home

You please leave your comments, so I can add them in my other post!!!

Systematic search engine optimization and optimized marketing….

Yep yep, so you might be thinking what I am talking about, may be you get me right…Every seo expert or sem professional know how to do website optimization and online marketing. Even they think to be master in each and every arena of online promotion, may be I am too :), but everybody do not take care about systematic search engine optimization even they forget to follow proper marketing guidelines, to achieve the goals..anyhow.

ya it happens , over workload and pressure effect your performance and approach towards work but don’t you think it’s important to follow systematic and organized optimization approach. There is a way of doing everything and its very particular with seo and sem worldwide. Obviously you cannot catch a fish by jumping everywhere until you are not exception. It is much easier when you doing it properly.

So when you have a website for optimization or wanted to do promotion for, you should better plan your work. It may take some time but much helpful then doing a work in improper way. Plan your work to follow it for coming months. Even if you think you cannot make long plans then try to make short-term plans. This is helpful. Search engines keep changing algorithms and major search engine like Google Yahoo do changes so frequently. But if you are an expert or know optimization and marketing properly then you will get when happens.

Every optimization and marketing professional has particular approach towards organic optimization or online marketing like using Google Adwords, Yahoo Overture and affiliate marketing. Try to understand current requirement, plan your work accordingly and try to implement them 2 weeks before or make some advance plans.

Deepak Rajput :)…..do not forget to post your comments…

Search engine optimization and marketing

So what will you prefer about a website – SEO or SEM ??. Search engine optimization is done for organic rankings in search engines and search engine marketing is preferred for paid marketing services like in search engines, website online promotion and other online seo/sem services. You can prefer anyone of them as both goes hands to hands but there preference vary depending requirement. Organic SEO usually have long-term effects that may take time to reflect in results. But if you are looking for quick and earliest response then SEM is the option to opt for.

What is search engine optimization (SEO)? The term is used to describe the marketing technique of optimizing a website to enhance its chances of being ranked in the top results of a search engine when a relevant search is undertaken. A number of factors are important when optimizing a website, including the content and structure of the website's page layout, various analysis and other on-page and off-page optimization.

What’s Search engine marketing (SEM)? Search Engine Marketing specifically is the function of locating, researching, submitting, and positioning a web site within the proper search engines for maximum online exposure and effectiveness. It is usually paid and effective in short span. SEM may also include the function of choosing the target keywords and keyword phrases for the web site's Meta tags and optimizing accordingly.

There are various options that you can prefer in this context:

1) Doing both search engine optimization and search engine marketing together, the preferred one as it gives you immense exposure over Internet, highly effective.

2) You can online prefer search engine optimization services initially and latter refer search engine marketing. Depending on priorities.

3) Start with search engine marketing and optimization after that. Have both the time and money factors involved.

4) Avoid both – never opt for option. SEO optimization and SEO marketing are very important now days. It is required to stay in competition, derive maximum tariff to the site, increases the business and online presence. It is being preferred everywhere in the world and obviously you cannot stay away from it until you don’t know its power.

SEO experts or SEM professionals are experts in their skills and you can better utilize their services to optimize your website or for SEM. Do not try it yourself if don’t have much time to do so or until you are not an expert. SEO and SEM take time and continuous lookup and if not followed properly search engine guidelines may result in search engine penalties or exclusion from the database.

Even you can contact me to do so :) ha ha!!

Website design development and Search Engine Optimization

Many developers & designers do website development but how many of them think about SEO when constructing a website. A search engine friendly website designing and development is most important now a days. Website structure and navigation (internal or external) effects the organic ranking of a website. A user friendly website structure and navigation effects the website visibility. A website developed with search engine guidelines helps search engine crawlers to easily index the website and hence the ranking of keywords.

Following are few benefits of constructing a search engine friendly and user friendly website:

1) Such search engine friendly (SEF) websites helps in In-depth indexing by search engines which increases the search engine presence of a website, that usually improves the organic ranking of a website. A SEF website take minimum time to start appearing in SERPs as compare to a general website (especially in the context of a new website).

2) A user friendly website helps visitors to easily navigate anywhere the site. Visitors can find and navigate any relevant section in the site at minimum time spend or at a glance. Such websites increases the site visibility and improved businesses too. It is always suggested to develop a user friendly website. Mostly search engines like Google follow the principles of providing relevant information for every searches, and every website should follow the same.

3) It is a good way of organized site development and easy maintenance.

4) It is well know that such development improve ORGANIC SERPs (Search engine result pages) of a website. A search engine guidelines complying website helps crawlers to index all the pages and content in the site which ultimately helps in organic results in search engines.

5) People will be able to find relevant pages while search any relevant keyword phrase in search engines or when surfing the site. This reduces the time of find any particular topic. Visitors will directly land to most relevant page in the site, which may increase the business of a site, in obvious.

6) Both Static and Dynamic websites optimization is possible with reduced complexities. Once proper construction is done according to search engine guidelines, it has the possibility to start appearing in SERPs at minimum time.

7) It works for long term, we can say it “one time efforts, long term benefits”.

There are many benefits of developing a search engine friendly and user-friendly websites, and the best is that it is helpful in driving relevant traffic to the site. But one developing a search engine friendly websites we cannot avoid other seo/sem parameters to optimize a website. SEO based website development is just a start, and there is a lot to do after that to rank up a website. Either do yourself or ask seo expert to optimize the website, but always prefer “white hat SEO” else ready to face search engines penalties anytime.

Top 10 Tips for better indexing by crawlers:

1) Unique and relevant content in the site and update content on regular basis…updating content daily or weekly is considered fine.

2) Get backlinks from high PR sites or which is >= “your site current PR”. The link should be relevant to your site theme, never try to link from so many websites that is irrelevant to your site theme. Minimum links from high PR sites are much beneficial then many backlinks from low PR and irrelevant sites.

3) Avoid any broken link or “Page not found 404”error in the site. There should be no any broken link in the site and all the links should have related destination page. Do not create under construction pages.

4) Avoid temporary redirect until highly required. Instead use permanent redirect in the site for all pages that is indexed by search engine but do not exist now. Redirect such urls to other most relevant page or request search engine to remove it from indexed database.

5) Easy navigation & site structure, user convenient is a must. You site should have easy navigation, so it is helpful to visitors. You visitors should be able to access every related page from any page or section in the site.

6) Do Google/Yahoo sitemap submissions with daily/weekly/Monthly changing frequency according how frequently changes are done; MSN is still need to implement sitemap submissions utility.

7) You may also include “Sitemap: ” in the robots.txt file of your site. The should be the complete URL to the Sitemap, such as: http://www.example.com/sitemap.xml. This directive is independent of the user-agent line, so it doesn't matter where you place it in your file. If you have a Sitemap index file, you can include the location of just that file. You don't need to list each individual Sitemap listed in the index file.

8) Page download time and size also matters a lot. Heavy size pages or that takes long time to appear should be avoided. A light page comprising everything required for visitors is always preferred. This also has great impact in the company sales

9) Create keywords rich Title and Meta tags, but avoid any kind of stuffing. Optimize all pages depending on the main theme of that page. Do no develop duplicate pages in the site. Theme based site development can be a basis. Develop theme of every page with unique and relevant content.

10) Do strong off page submissions using to create backlinks for the site and increase Internet presence. You can do directory submissions, article submissions, search engine submissions (although it is not required), product directory submission (for products site basically), press release submission and many more to do the off page work for a site.

Think out-side the box too. Do not use traditional optimization ways. Search engine world is changing everyday, so update buddy :)

How to optimize my website?

Everybody wants more traffic coming to the site and huge efforts are done to make an attractive site. So what you think; a well designed and attractive website is enough to derive traffic to your site…….to some extent. Until and unless your visitors don’t know the website it merely becomes a dream. You are required to put some extra effort to derive traffic to your site (and especially relevant traffic as per the theme of the site). The ratio of efforts and traffic derive business and visitors for your site. More the efforts and more the traffic (ya its exceptional for brand site such as Google.com etc., It’s only that there’s so many backlinks for this, which converted to traffic and then business too.) But what for a commercial website, the webmasters/specialist needs to take care what can be done to increase the traffic of the site.

People use many methods and techniques to gain ranking in search engines, which ultimately affects the page rank and traffic of the site. Well we will try to concentrate on the main topic “How to optimize my website”. Yeah definitely I’ll be discussing this too in coming postings….

Optimizing website is all required On Site work, your website should posses everything as per theme or relevancy of the site. Anything opposite to this may affect your site ranking. So always keep improving relevancy of the site.

Here are few points that you may consider while optimizing your website:

-Attractive site (of course – eye-catching sites are easy to remember)
-Relevant content -– yeah it should have theme related content all around the site, irrelevant content distract visitors and reputation of site too.
-Minimum download time – it should be minimum as far possible…..remember GOOGLE
-Optimized Images – every image in the site should be of minimum size to the extent possible and relevant ALT text added to that.
-Easy Navigation – this is what helps visitors to scan your site at a glance, when they find what they are looking for, the chances increases for more business. Imagine the ring tone you are looking for is lying somewhere in the xyz.com site, but not accessible by you…….probably you will switch to other site in seconds.
-Site Structure – Easy to get idea about
-Keyword Density – should be appropriate to the body of the pages
-Title, Meta description & Meta Keywords – for each and every webpages
-Minimum Popup – don’t rely on popups much…….it distract visitors (at least until very much required)
-Robots.txt inclusion – if you don’t want any directory to be crawled by any particular search engine.

This is basic and works a lot. You can do lots when doing search engine optimization for your site as per search engine guidelines…..this I already mention in my last blog submission.

here is another invitation for your seo related queries if I can help anyways, send me your query here at deepakrajp@yahoo.com.

by Deepak Rajput – Search Engine Optimizer (India)

Expert author in EzineArticles.com
http://EzineArticles.com/?expert=Deepak_Rajput

“Dreams and Dedications are powerful combinations, never let them die”
web exposure; www.encycle.biz.ly , Favorite section; http://encycle.biz.ly/Heart_beats.htm

Why to optimize your website?

Well here the answer is search engines are becoming smarter time by time like Google, Yahoo. They are able to check your site how useful it is for a visitor. The time you optimize the site you are required to take care that you are following search engines guidelines for optimization and they are beneficial to your visitors for what they are looking for.

There is different approach for Google, Yahoo, MSN and other search engines. But the ulitimate object of various search engine is to provide the best relevant result to its visitors. They set the algorithms accordingly. Whatever we do during otimization we should take care this is not against search engines specifications. Its not spamming and it as per the expectation to the visitors coming to the site.

Google information for webmastershttp://www.google.com/webmasters/guidelines.html

Yahoo webmasters guidelineshttp://help.yahoo.com/help/us/ysearch/basics/basics-18.html

MSN guidelines for webmastershttp://search.msn.com/docs/siteowner.aspx?t=SEARCH_WEBMASTER_REF_GuidelinesforOptimizingSite.htm

Mail me for any topic you would like to be written in this blog: deepakrajp@yahoo.com

by Deepak Rajput – Search Engine Optimizer (India)
“Dreams and Dedications are powerful combinations, never let them die”
web exposure; www.encycle.biz.ly , Favorite section; http://encycle.biz.ly/Heart_beats.htm