Wednesday, June 22, 2011

AdChoices - Self-Regulatory Program for Online Behavioral Advertising

That's the new change in online advertisement industry. You probably have noticed that Google AdWords ads appearing on your website have a special "i" icon that expands to an "Ads by Google" label in the bottom corner of the ad. Users who click this label are taken to a page where they can learn more about online advertising platform and the ads they've seen. It gives users clear notice about the ads they see is a high priority for Google and for many in the online advertising industry at large.

Google has already started to change their in-ads notice icon to a new icon that expands to an "AdChoices" label. These notifications were developed by the online advertising industry’s Self-Regulatory Program for Online Behavioral Advertising that provide users notice and choice about the ads they see.

Usually users who click on the "AdChoices" label will be taken to a page where they can learn more about online advertising and the ads they've just seen. This page will also provide a link to the Ads Preferences Manager, where users can control the types of interest-based ads they see.

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