Sunday, July 29, 2007

Search engine optimization and marketing

So what will you prefer about a website – SEO or SEM ??. Search engine optimization is done for organic rankings in search engines and search engine marketing is preferred for paid marketing services like in search engines, website online promotion and other online seo/sem services. You can prefer anyone of them as both goes hands to hands but there preference vary depending requirement. Organic SEO usually have long-term effects that may take time to reflect in results. But if you are looking for quick and earliest response then SEM is the option to opt for.

What is search engine optimization (SEO)? The term is used to describe the marketing technique of optimizing a website to enhance its chances of being ranked in the top results of a search engine when a relevant search is undertaken. A number of factors are important when optimizing a website, including the content and structure of the website's page layout, various analysis and other on-page and off-page optimization.

What’s Search engine marketing (SEM)? Search Engine Marketing specifically is the function of locating, researching, submitting, and positioning a web site within the proper search engines for maximum online exposure and effectiveness. It is usually paid and effective in short span. SEM may also include the function of choosing the target keywords and keyword phrases for the web site's Meta tags and optimizing accordingly.

There are various options that you can prefer in this context:

1) Doing both search engine optimization and search engine marketing together, the preferred one as it gives you immense exposure over Internet, highly effective.

2) You can online prefer search engine optimization services initially and latter refer search engine marketing. Depending on priorities.

3) Start with search engine marketing and optimization after that. Have both the time and money factors involved.

4) Avoid both – never opt for option. SEO optimization and SEO marketing are very important now days. It is required to stay in competition, derive maximum tariff to the site, increases the business and online presence. It is being preferred everywhere in the world and obviously you cannot stay away from it until you don’t know its power.

SEO experts or SEM professionals are experts in their skills and you can better utilize their services to optimize your website or for SEM. Do not try it yourself if don’t have much time to do so or until you are not an expert. SEO and SEM take time and continuous lookup and if not followed properly search engine guidelines may result in search engine penalties or exclusion from the database.

Even you can contact me to do so :) ha ha!!

1 comment:

  1. Your blog is very nice... i like your blog ....

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