Bing Webmaster Tools will now be showing integrated data from Yahoo within certain areas and reports. Given the combined effort the Search Alliance represents, it makes sense to showcase relevant data from both engines within a webmaster account. Most areas and data within the accounts will not be affected. The short list of areas you will notice changes in are as follows:
On the Traffic Tab: Traffic summary report and Page Traffic reports will be impacted as follows:
1. Impressions – will go up based on combined data numbers
2. Clicks – will go up based on combined data numbers
3. Click Through Rates (CTR) as appropriate from above (change only due to the mathematics involved in the first two items)
As per Bing Duane Forrester “Impressions data will rise because we will now be showing you combined impressions for your listings across both search engines. For each query term in the list within the report, your impressions represent the combined number of times your result showed, based on queries initiated by searchers at both Bing and Yahoo. Clicks data will follow the same pattern. CTR data is a factor of the first two items, and will rise or fall based on searcher click activity at each search engine. The changes affect the numbers shown only. No actual rankings will be affected by the combining of data within Bing Webmaster Tools. As a visual reminder that data is now combined, you will see both the Bing and Yahoo logos directly above the graphs shown on these pages.”
Yahoo Organic Results Transition to Microsoft – Yahoo Site Explorer Down
Yahoo started last year for the transitioning the backend for our organic search to the Microsoft search platform as part of the Yahoo! & Microsoft Search Alliance. But later they realize that “Having two webmaster portals for a single source for organic results does not add enough value. “ So they decided “ Once organic results are transitioned to Bing in all the markets, we plan to shut down Yahoo! Site Explorer and Microsoft’s Webmaster Tools will be the source for Bing and Yahoo! webmaster site and analytics data.“. Now Microsoft’s Webmaster Tools will be the source for Bing and Yahoo! webmaster site and analytics data.
Please refer here for your FAQs on Microsoft Webmaster Tools supporting Yahoo! Site Explorer
Some most important questions to the topic are:
When will Site Explorer shutdown?
Should I start using Bing Webmaster Center?
Does that mean that I should stop using Site Explorer?
Does it mean that I don’t have to optimize for Yahoo! and Bing Search engines separately in the future?
Will the Site Explorer APIs be shut down?
Will Yahoo! continue to crawl my website?
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