Showing posts with label Bing Webmaster Tool. Show all posts
Showing posts with label Bing Webmaster Tool. Show all posts

Monday, November 28, 2011

Yahoo Site Explorer is out – Go to Microsoft Webmaster Tools for it

AS per ysearchblog.com on 14 Sep 2011 “We have been making great progress in transitioning organic search results to the Microsoft search platform in various markets, as part of the Yahoo! and Microsoft Search Alliance. The Site Explorer website will continue to be available until organic results are completely transitioned to the Microsoft Search platform in all markets (expected to be completed by the end of the year.”

Here is the big update about Yahoo Microsoft search alliance. Yahoo has shut down its site explorer and announced that (as per the site) “With the completion of algorithmic transition to Bing, Yahoo! Search has merged Site Explorer into Bing Webmaster Tools. Webmasters should now be using the Bing Webmaster Tools to ensure that their websites continue to get high quality organic search traffic from Bing and Yahoo!”

Refer here for more insight:

• Microsoft Webmaster Tools to support Yahoo! Site Explorer
• Site Explorer transition to Bing Webmaster Tools

Go to Bing Webmaster Tools for Yahoo Site Explorer Results

Go to Bing Webmaster Tools for Yahoo Site Explorer Results

Bing Webmaster Tools will now be showing integrated data from Yahoo within certain areas and reports. Given the combined effort the Search Alliance represents, it makes sense to showcase relevant data from both engines within a webmaster account. Most areas and data within the accounts will not be affected. The short list of areas you will notice changes in are as follows:

On the Traffic Tab: Traffic summary report and Page Traffic reports will be impacted as follows:

1. Impressions – will go up based on combined data numbers
2. Clicks – will go up based on combined data numbers
3. Click Through Rates (CTR) as appropriate from above (change only due to the mathematics involved in the first two items)

As per Bing Duane Forrester “Impressions data will rise because we will now be showing you combined impressions for your listings across both search engines. For each query term in the list within the report, your impressions represent the combined number of times your result showed, based on queries initiated by searchers at both Bing and Yahoo. Clicks data will follow the same pattern. CTR data is a factor of the first two items, and will rise or fall based on searcher click activity at each search engine. The changes affect the numbers shown only. No actual rankings will be affected by the combining of data within Bing Webmaster Tools. As a visual reminder that data is now combined, you will see both the Bing and Yahoo logos directly above the graphs shown on these pages.”

Yahoo Organic Results Transition to Microsoft – Yahoo Site Explorer Down

Yahoo started last year for the transitioning the backend for our organic search to the Microsoft search platform as part of the Yahoo! & Microsoft Search Alliance. But later they realize that “Having two webmaster portals for a single source for organic results does not add enough value. “ So they decided “ Once organic results are transitioned to Bing in all the markets, we plan to shut down Yahoo! Site Explorer and Microsoft’s Webmaster Tools will be the source for Bing and Yahoo! webmaster site and analytics data.“. Now Microsoft’s Webmaster Tools will be the source for Bing and Yahoo! webmaster site and analytics data.

Please refer here for your FAQs on Microsoft Webmaster Tools supporting Yahoo! Site Explorer

Some most important questions to the topic are:
When will Site Explorer shutdown?
Should I start using Bing Webmaster Center?
Does that mean that I should stop using Site Explorer?
Does it mean that I don’t have to optimize for Yahoo! and Bing Search engines separately in the future?
Will the Site Explorer APIs be shut down?
Will Yahoo! continue to crawl my website?

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